FORMAT : PRINTED TEXTBOOK + CONNECT

This is the PRINT version of this text. A digital version is available if preferred. You do not need to buy both copies.

Professional Selling is developed for today’s instructors to inspire and motivate tomorrow’s leaders, because everyone is a salesperson. Sales is at the heart of modern business.? Understanding and using aspects of sales to improve for-profit businesses, not-for-profit organizations, and students’ career prospects is critical and relevant to all students, regardless of their major.? Career success for students will be determined in part by how well they tell their personal narrative and sell themselves to employers, investors, or graduate schools.?Professional Selling is designed with these key benefits: 
 
•  Current content that is high quality, socially responsible and flexible for various course lengths and modalities settings 
• highly readable narrative infused with modern and relevant examples?? 
• cutting-edge digital resources to enhance teaching and learning through McGraw Hill Connect®