FORMAT: PRINTED TEXTBOOK with CONNECT

This is the PRINT version of this text. A digital version is available if preferred. You do not need to buy both copies.

Kerin, Marketing: The Core provides a comprehensive exploration of core marketing principles with a focus on Canadian business contexts. It covers essential topics such as market research, consumer behavior, and strategic marketing planning, offering practical insights and examples relevant to the Canadian business landscape. With a reader-friendly approach and a wealth of case studies, this edition is designed to engage and educate students at both diploma and degree levels. Kerin, Marketing: The Core Canadian edition is a trusted resource for those seeking a deep understanding of marketing concepts within the unique dynamics of the Canadian marketplace.

FORMAT: ETEXT with Connect, 360 day access

This is the DIGITAL version of this text. A print version is available if preferred. You do not need to buy both copies.

Kerin, Marketing: The Core provides a comprehensive exploration of core marketing principles with a focus on Canadian business contexts. It covers essential topics such as market research, consumer behavior, and strategic marketing planning, offering practical insights and examples relevant to the Canadian business landscape. With a reader-friendly approach and a wealth of case studies, this edition is designed to engage and educate students at both diploma and degree levels. Kerin, Marketing: The Core Canadian edition is a trusted resource for those seeking a deep understanding of marketing concepts within the unique dynamics of the Canadian marketplace.

ZOGY2636 - Laptop Requirements: • 15.6-inch display (minimum 24-bit color depth) o 2.2 GHz minimum, 2 cores, Hyper-threaded. 

MAC/Apple products will NOT be accepted. Computer must be able to run Windows.