FORMAT: PRINTED TEXTBOOK

This is the PRINT version of this text. A digital version is available if preferred. You do not need to buy both copies.

This comprehensive text--ideal for today's behavioural finance elective--links finance theory and practice to human behaviour. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioural finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behaviour influences the decisions of individual investors and professional finance practitioners, managers, and markets. The book clearly explains what behavioural finance indicates about observed market outcomes as well as how psychological biases potentially impact the behaviour of managers.

FORMAT : EBOOK 1 YEAR ACCESS

This is the DIGITAL version of this text. A print version is available if preferred. You do not need to buy both copies.

This comprehensive text--ideal for today's behavioural finance elective--links finance theory and practice to human behaviour. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioural finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behaviour influences the decisions of individual investors and professional finance practitioners, managers, and markets. The book clearly explains what behavioural finance indicates about observed market outcomes as well as how psychological biases potentially impact the behaviour of managers.

ZOGY2636 - Laptop Requirements: • 15.6-inch display (minimum 24-bit color depth) o 2.2 GHz minimum, 2 cores, Hyper-threaded. 

MAC/Apple products will NOT be accepted. Computer must be able to run Windows.