FINAL SALE

This product is access to the Business Strategy Game ONLY.

ALTERNATE FORMAT: The BSG is included with the printed textbook, and with the 24th edition of the etext. It does not need to be purchased separately if access already comes with the textbook version you purchased.

FORMAT: PRINTED TEXTBOOK  WITH CONNECT + BSG ACCESS

This is the PRINT version of this text. A digital version is available if preferred. You do not need to buy both copies.

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts 2024 Release has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.

FORMAT: DIGITAL TEXTBOOK + Connect + BSG, 360-day access

This is the DIGITAL version of this text. A print version is available if preferred. You do not need to buy both copies.

This text is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.

ZOGY2636 - Laptop Requirements: • 15.6-inch display (minimum 24-bit color depth) o 2.2 GHz minimum, 2 cores, Hyper-threaded. 

MAC/Apple products will NOT be accepted. Computer must be able to run Windows.